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To Tenor’s co-founder and CEO, David McIntosh, GIFs are merely another language of communication - albeit one that we usually only encounter when we’re texting a friend or sharing a post.

Tenor attributes the power of its solution to an understanding of how emotions relate to content in the context of messaging, particularly over mobile devices. “We’ve tried using a number of different services,” Kantor said. “ somehow managed to get the emotions, and hit the nail right on the head.” For GIFs Against Humanity, the partnership made perfect sense. Enter Tenor, a company that specializes in GIF curation and supplies its know-how and insights to various clients, from Facebook to Google, Kik, and Apple. To allow GIFs Against Humanity to work as intended, however, Zynga needed to make sure the app was serving up the perfect GIFs in response to players’ search terms. “ often leads to really funny conversations and obviously if there’s 10, 20, or 30 people in that conversation, then I think things can get pretty exciting.” “Often times, people in high school and college specifically have really big groups within iMessage,” Kantor said. Unsurprisingly, that can create some pretty hectic exchanges. The company noted enthusiasm surrounding GIFs, and set out to build a game that utilized them while also being “inherently social.” The result? Up to 32 friends can join the battle for GIF supremacy in a single iMessage group chat. “We had been working on the iMessage platform for a few months,” Mark Kantor, general manager at Zynga, told Digital Trends, “and we were thinking about ‘what are the things that people are already doing within messaging?'” Since then, the company has released a collection of minigames as well, but GIFs Against Friends looks uniquely well suited for the emerging platform. Zynga was one of the first developers to embrace the iMessage App Store introduced alongside iOS 10 last fall with a new version of Words Against Friends. The judge selects whichever they deem the best, and then you’re on to the next round. One player selects a prompt or writes their own, and then others anonymously respond with GIFs. It’s called GIFs Against Friends and it works similarly to party games like Cards Against Humanity and Quiplash - with the added hilarity of looping animations. Zynga seems to think so too, as the longtime mobile developer has based its latest game on that very premise. If modern messaging services and social media have taught us one thing, it’s that there is a GIF for every occasion.

Free app store info imessage for android